Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can “get the gist” on all the different topics of each issue.
Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.
The combination of the in-your-face cover images, minimal editorial content, and creative foil stamping will definitely ensure that each issue stands out on the racks. Love it.