Colle + McVoy: Farm Credit Brand Refresh

Minneapolis-based Colle + McVoy was recently tasked with the challenge of breathing new life into Farm Credit service of Mid-America’s existing brand. As a result, they came up with the Strength in Numbers brand platform, which “conveys its strength as a leader in rural lending, tells the Farm Credit story and makes the farm and credit industry look as cool as any other industry.”

Lots of creative folks were involved in the execution of this project:

Creative Credits
Client: Farm Credit Services
Agency: Colle+McVoy
Chief Creative Officer: Mike Caguin
Group Creative Director: Joe Monnens
Associate Creative Director: Derek Till
Design Director: Ed Bennett
Designers: Anna Giacomini, Anne Ulku
Interactive Designer: Brit Ryan
Art Directors: Derek Till, Brit Ryan, Anthony DiNicola
Copy Writers: Lisa Lucas, Peter Hajinian, Erik Kvålseth
Technical Writer: Carol Estocko (Annual Report)
Interactives: Ryan Wenner, Julie Kaloides, Jeffrey Bennet
Photographers: Derek Till, Jim Henderson
Retoucher: Greg Goranson
Art Buyer: Chris Peters
Print Producers: Tom Holler, Brad Smith
Project Manager: Pooh Keoraj
Interactive Project Manager: Bridget Charon
Print Production: Jim Finnegan, Greg Goranson
Broadcast Producer: TJ Beagan
Video Producer: Deena Graf
Video DP: Bo Hakala