Tolleson Design: Adobe Lightroom 5

Feast your eyes on the innovative, magical work that Tolleson developed for Adobe to promote the release of Lightroom 5.

On location deep within a coastal redwood grove, amid a tangle of tubes and fishing line, a custom-built LED sculpture takes shape. Powered on, letterforms glow in a halo of light – luminescence grounds the installation and defines each initial. The Lightroom 5 sculpture evokes the way light transforms perception and influences our visual experience.

For the release of Lightroom 5, Tolleson and Adobe sought to create a signature identity to match the power of the program. While the goal was to work within the Adobe CC mnemonic language, the lettering had to employ light and photography in an ambitious form. Moreover, the final composition needed to elicit a sense of awe and disbelief without straying from the natural limitations of what could be captured in camera.