Leta Sobierajski: Branding & Collateral

You may be familiar with Leta Sobierajski from her personal brand identity system featured on DWL last year, but you’ll want to familiarize yourself with some of her incredible branding work below. She combines excellent layout, typography, illustration and color choices into some truly special work.

Quietman

Quietman, founded in 1995 by award-winning Creative Director Johnnie Semerad, is a creative production company for the advertising and entertainment industries. Quietman has worked on campaigns for Pepsi Max, FedEx, M&M’s and GE, as well as Disney, CBS’s Early Show, Jim Henson’s Muppets and Saturday Night Live.

Leta Sobierajski: Branding & Collateral

Quietman’s identity had remained more or less the same since they were founded in 1995, so I was approached to bring their visual identity up to date. A full makeover was needed to better interpret Quietman’s values and philosophy, involving a custom-designed wordmark and a stripped-down color palette. The stationery system and website are full of subtleties, including strong typography and easter egg surprises, such as an animated logo which alludes to Quietman’s strengths in the industry.

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

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Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

VinePair

 VinePair is a new way to understand and talk about wine. It removes the anxiety, pretension and insider language from one of the world’s oldest beverages. People drink wine to relax, celebrate and have a good time. Trying to understand and buy wine should not be stressful. And now it isn’t.

Leta Sobierajski: Branding & Collateral

VinePair’s visual look and feel was built to reposition wine selection and wine drinking as a friendly, contemporary and fun activity, and to move it away from its stereotype as a prestigious, snobby and elitist hobby.

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Leta Sobierajski: Branding & Collateral

Garth

Garth

<p>Garth is a do-it-all digital marketer/designer born and raised in the “City of Destiny,” Tacoma, Washington. He lives in Seattle, has a beard, enjoys pizza and coffee (not together) and tries to spread as much positivity as he can. He's at his best in a light, collaborative environment; he's at my worst when losing at Scrabble. Above all, he's always looking for ways to grow his brain.</p> <p>Formerly the community manager for <a href="http://smile.amazon.com" target="_blank">AmazonSmile</a> and digital marketing manager at <a href="http://www.drysoda.com" target="_blank">DRY Soda</a>; he can now be found doing freelance graphic design, social media and marketing consultation.</p>