Aad: DCU Students’ Union

I’m loving this colorful project designed by Dublin-based studio Aad for the DCU Student Union:

DCU Students’ Union approached us with a couple of tricky problems. The first was that while they’re generally referred to as the Students’ Union or SU, there are actually 3 organisations who share a space and have distinct remits, one of which being the SU. The second problem was not only did students not understand the differences and relationships between the 3 bodies they also had no idea where they were, what they stood for or how much they did. To help them answer these challenges we developed a flexible and fun identity system. At it’s core are simple typographic logos for each body that each use a system of interlocking blocks in different colourways. The visual language bursts into a much bolder, brighter version that they share to communicate about student life and leave students in no doubt as to where their offices are.

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Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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