The is the second branding program I’ve seen in the last month for a frozen yogurt chain (see this post here). And this one, designed by Asylum, is just as fun. Be sure not to miss Frolick’s really fun website right here.

Asylum 01

Asylum 02

Asylum 03

From CA: “Frolick is a new soft frozen yogurt brand with an edgy persona, a tongue-in-cheek spin and a storefront decorated with badges that sport slogans like, ‘We stay hard longer’ and ‘Size does matter.’ Steering away from the conventional health-conscious image of other brands, we approached yogurt in a fun and unexpected way, which emphasizes tasty yogurt, good design and a spunky attitude.”

Leave a Reply

Your email address will not be published. Required fields are marked *