The is the second branding program I’ve seen in the last month for a frozen yogurt chain (see this post here). And this one, designed by Asylum, is just as fun. Be sure not to miss Frolick’s really fun website right here.

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Asylum 02

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From CA: “Frolick is a new soft frozen yogurt brand with an edgy persona, a tongue-in-cheek spin and a storefront decorated with badges that sport slogans like, ‘We stay hard longer’ and ‘Size does matter.’ Steering away from the conventional health-conscious image of other brands, we approached yogurt in a fun and unexpected way, which emphasizes tasty yogurt, good design and a spunky attitude.”


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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