Atelier Martino&Jaña recently completed a new print project, design for the magazine PLI Arte & Design:
This magazine is the result of an exploratory exercise about alternative narratives in print. There was an intention to use format, paper and sequence so that the different articles could be contaminated by each other, as it happens in a round table conversation or debate, as well as by an hyperlinked way of reading that we’re now used to apply on the web. The articles become shuffled and eventually blend, united by its themes and separated by their format.
Our approach was similar when concerning style, making it possible, by the turning of a page, for the readers to transform chaos into order, the typical magazine pagination into a book layout, zoom into the photographic contents and / or change its graphic style according to the articles’ own thematics.
If you’d like to learn more, you can find additional information about the thinking and process, as well as many more spreads right here.
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