The Psychological Impact of Color in Graphic Design
Your brain processes color before words, making it incredibly powerful visual stimuli. If you use it strategically, you can subconsciously influence v...
An Introduction to Multisensory Design to Create Memorable Branding Experiences
I recently visited a town where I lived for several years as a young adult. While there, I made sure to stop by all my formerly beloved spots and chec...
How Should Culture Impact Typography Choices?
What is it about certain fonts that draw the eye to text? Typography is just as much a visual language as the messaging itself. Each line and bend tel...
5 Best Practices for Designing Graphics That Speak to Multiple Target Audiences
You may think achieving a near-universal appeal sounds like an exercise in futility. However, it is challenging but not impossible to design graphics ...
7 Main Types of Logo Designs, and Best Practices for Each
I love talking to logo designers and learning what made them choose specific elements to include in their projects. They almost always mention the imp...
8 Must-Have Elements in an Effective Design Portfolio
A design portfolio may be a collection of your work, but it also shares your story. It is how you show potential clients and employers who you are as ...
How to Effectively Use Shapes for Impactful Creative Designs
The world is full of geometric objects of every shape and color. When you’re used to interacting with squares, circles, hexagons and rhombuses, desi...
Making Design Visible to All: A Guide to Accessible Graphic Design
In graphic design, it is common for designers to focus on creating visually stunning content. Yet, how often do they stop to ask whether everyone can ...
The 5 Necessary Elements of an Effective Infographic
Keeping people interested in content is one of my favorite challenges as a graphic designer. In a world where things constantly compete for the public...
Designing Offscreen: 6 Graphic Design Considerations for Nontraditional Media
As technology evolves, so does graphic design. The field is expanding beyond traditional screens and static formats to nontraditional media. These pla...
Designing With Variable Fonts: The Future Is Fluid
Typography is at the heart of great design, shaping how users engage with and interpret content. However, digital environments are growing more dynami...
Why Microtypography Is Key to Flawless Design
Microtypography is the art of perfecting the smaller details in brand design. Many people might think it’s a waste of time since most designers woul...
How to Master Vertical Rhythm for Better UX Design
Why do some fonts stand out while others fade into obscurity? Consistency in typographical design creates the visual connectedness that drives user en...