Freya Laskowski, Author at Design Work Life https://designworklife.com/author/freya-laskowski/ Design inspiration & how-tos for your everyday work and life. Wed, 11 Mar 2026 23:26:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://designworklife.com/wp-content/uploads/2024/09/cropped-dwl-icon-32x32.png Freya Laskowski, Author at Design Work Life https://designworklife.com/author/freya-laskowski/ 32 32 The Power of Human-Centered Design in UX and Product Development https://designworklife.com/the-power-of-human-centered-design-in-ux-and-product-development/ Mon, 02 Feb 2026 22:21:11 +0000 https://designworklife.com/?p=93640 70% of digital products fail. Why? For a lot of reasons. But one of the main ones? Because they don’t solve a real human problem. UX human-centered design is an approach to product development that prioritizes people’s real needs, behaviors, emotions, and contexts. That means placing these over assumptions, features, or internal opinions. When teams […]

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]]> 9 Steps to Successful Digital Branding https://designworklife.com/9-steps-to-successful-digital-branding/ Tue, 18 Nov 2025 22:20:13 +0000 https://designworklife.com/?p=93298 Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Today, that “room” is the internet. Digital branding is how you shape what they say. It’s the process of building a consistent, emotional, and recognizable identity across every online touchpoint so your audience instantly knows, trusts, and […]

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]]> 5 Steps to Respond to an Interview Request Email https://designworklife.com/5-steps-to-respond-to-an-interview-request-email/ Fri, 02 May 2025 16:33:40 +0000 https://designworklife.com/?p=88707 Congratulations! You’ve successfully navigated the application process and landed an interview request. It’s an exciting milestone in your job search journey and is a testament to your hard work and qualifications. With the average job seeker applying to around 27 positions before securing an interview, it’s clear you’ve invested significant effort. Now, it’s essential to respond professionally […]

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]]> 33 Advertising Design Tips for Better Performing Ads https://designworklife.com/33-advertising-design-tips-for-better-performing-ads/ Wed, 04 Dec 2024 17:31:38 +0000 https://designworklife.com/?p=83909 Designing advertisements that leave a lasting impression is part art, part science. Yes, there are rules, but you need to be creative to stand out in a world where potential customers are bombarded with hundreds of ads daily. Standing out has never been more challenging, so without a strong advertisement design strategy, potential customers are […]

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