Ben Sherman Shirt Bar Promotion

To promote their stores’ ‘Shirt Bars,” the creative team at Ben Sherman came up with a creative solution: a paper origami folded shirt collar. Underneath the collar fold a prize, as well as details describing how to claim it, was revealed. The promotional items were given out at busy hot spots around London, and the idea has also been used in NYC and as far off as Singapore.

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Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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