To promote their stores’ ‘Shirt Bars,” the creative team at Ben Sherman came up with a creative solution: a paper origami folded shirt collar. Underneath the collar fold a prize, as well as details describing how to claim it, was revealed. The promotional items were given out at busy hot spots around London, and the idea has also been used in NYC and as far off as Singapore.
[…] Brought to you/us by Design Work Life. […]
Oh I love this idea!
Great design: simple but effective!