Bleed: Aker Brygge Identity and Collateral

Bleed—who recently launched a beautifully redesigned website—developed this sophisticated identity and collateral for Aker Brygge, a popular area in Oslo, Norway:

The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment.