Berlin-based studio Dittmar developed this colorful identity for The Project Factory, a digital production company:
The new brand is inspired by a rubix cube, introduced to reflect the communication and connections that the company has to offer, as well as alluding to a basic iteration of anything digital; the pixel.
Included in the brand upgrade was an asset suite comprising of 24 symbols. The symbols act as a metaphor for the cogs of the factory turning, and are utilised across the collateral in a variety of ways to give a point of difference.
A kinetic nature was brought into the fold, giving flexibility to applications across an online and digital context.
