Gabriele Wilson Design: White Mule Identity

I’m a big fan of the work that comes out of Gabriele Wilson Design, especially because she’s developed brands for quite a few recognizable NYC establishments that I’ve been lucky enough to check out in person. When browsing her portfolio recently, the identity and collateral for White Mule—a framing shop with a focus on craftsmanship, design and personalized service—happened to catch my eye.