Herman Miller: Why Design

Herman Miller just launched an exciting new series called Why Design:
At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, “I have never met a designer who was retained to keep things the same as they were.” Before we decide what we do and how we do it, we like to begin by asking the question “Why?” In Why Design, a new film series, we explore the world through the eyes of our designers, and share something of why we value their point of view.

Every Monday morning, from now through October 29th, they will launch a new designer profile on the site. Here is the line-up:

9.10.12 – Yves Béhar – “Surfing Is Like Improvisational Jazz”
9.17.12 – Don Chadwick – “The Camera Becomes an Extension of Your Eyes”
9.24.12 – Ayse Birsel – “Your Life Is Your Most Important Project”
10.1.12 – Irving Harper – “Paper Is a Versatile Medium”
10.8.12 – Gianfranco Zaccai – “Great Food Should Be Like Great Design”
10.15.12 – Studio 7.5 – “Design by Its Nature Is Collaborative”
10.22.12 – Steve Frykholm – “It’s the Breaks That Allow My Mind to Refresh”
10.29.12 – Sam Hecht + Kim Colin – “We Need Contrast and Tension to Be Able to Create”