Hovard Design: Eastfield Village Identity

I’m really impressed with this unique identity project for Eastfield Village by Brooklyn-based Hovard Design. More about the project in their own words:

We recently had the privilege to work with Don Carpentier, Owner and Director of Historic Eastfield Village situated in the rolling hills of Rensselaer County, NY,  to develop their identity, packaging and website.

Eastfield is the lifelong project of Don, who is a true renaissance man in a modern world. Over 18 historic buildings have been meticulously relocated to the current property, many of which were originally slated for demolition. Don is not only a master carpenter, he is a historian, potter, printer, tinsmith and blacksmith, among his many other talents.

Currently the property hosts workshops in 18th Century American trades, provides lectures on art and pottery, and is a remarkable oasis in a chaotic and technological world.

Hovard Design chose to develop an identity to exemplify the village and its time period.
Aside from the web, the identity is either printed letterpress or utilizes rubber stamps.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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