How AI is Transforming the Way We Create Images

Not so long ago, disciplines such as photography, design, and illustration relied solely on tools like cameras, Photoshop, or Illustrator to produce visual assets. The advent of generative AI tools like Midjourney has revolutionised this process, saving countless hours of editing and significantly reducing post-production costs.

This innovation raises an important question: should we feel threatened by the capabilities of AI image generators, or should we view them as opportunities to create concepts that were once impossible to replicate?

The Dual Perspectives on AI Image Generation

Opinions on AI image generation often fall into two distinct views. Some embrace it as a dream come true, enabling incredible visual ideas to come to life with unprecedented ease. Others lament the perceived loss of traditional craftsmanship, with its rich imperfections and human touch.

For those who hold onto traditional tools, there is value in pursuing specific artistic styles that celebrate human ingenuity. However, when working with clients or exploring diverse mediums, tools like Midjourney open up limitless possibilities. They allow creators to experiment, tap into vast knowledge bases, and produce work that is both innovative and unique.

Genesis Reborn – Ilaria Merola

Originality in the Era of AI

Critics argue that AI-generated art lacks originality because models like Midjourney are trained on billions of existing images sourced from the internet. However, it is worth noting that traditional art, too, often mimics or draws inspiration from existing styles, heavily influenced by cultural and societal norms.

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Midjourney, like a paintbrush or a camera, is an extension of the artist’s creativity. By embracing it as a partner in the creative process, we can achieve levels of detail and innovation previously unattainable. For instance, Midjourney allows users to upload their own imagery and enhance it in ways that feel both delightful and therapeutic.

Women treatment exploration, Typedreams

Avoiding the ‘AI Aesthetic’

One potential pitfall of relying too heavily on tools like Midjourney is the risk of everything adopting a homogenous ‘AI style.’ To combat this, creators must apply their expertise to consider elements like technique, mood, lighting, camera angles, environments, time periods, and colour palettes. This iterative process transforms ideas into masterpieces.

AI Artist Charlie Moon

Simplified Distribution and Collaboration

AI-generated artwork can be seamlessly applied to print-on-demand merchandise or upscaled to print-ready dimensions with minimal effort and cost. In an era saturated with imagery, this accessibility democratises art, making self-expression available to a broader audience.

The future of image generation is inherently social and collaborative. Artists will listen to their audiences, iterate on their creations, and collaborate with peers to craft original artworks that tell compelling stories. This fusion of technology and artistry represents a golden age of creativity, one that honours the craftsmanship of the past while embracing the possibilities of the future.

AI Artist Zenaida Ossana

Tools for AI Image Generation

For those already exploring AI image generation, the Midjourney Prompt Builder Deck is an invaluable resource. With over 700 art references, it provides inspiration for developing new concepts. If you’re new to AI tools, consider taking a beginner course on Midjourney to learn the basics of creating stunning visuals.

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Midjourney Course

A Democratized Future

As generative AI continues to evolve, we may see imagery becoming even more accessible to a wider audience. This democratisation of creativity empowers individuals to express themselves—an inherently human endeavour.

Let this new era of imagery spark conversations and open doors to reimagining the type of world we want to live in.