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Presenting a product is not just about telling your audience what it does, but also about telling a story that shows how your product relates to and solves a real problem. Whether you’re introducing a new item to customers or pitching your brand to investors, it’s essential to present it in a way that builds confidence, drives action, and shapes a positive perception.
The good news is that there are plenty of tools available today to create stunning presentations. For example, you can rely on presentation design agencies like Decksy.com to showcase your products effectively and with professional designs. All you need to do is submit your draft and provide some details about your product, and specialized PowerPoint designers will create a presentation for you. But to do that, you still need to educate yourself on structuring your narrative to generate interest.
Tips for a Compelling Presentation
Here are some simple, but proven, tips to make sure you can present your product in a compelling way, be it to investors or customers:
Start with the Problem
Among the most common mistakes you can make is starting with the features of your product without laying the basis for why it’s required. If you start your presentation with the problem you’re aiming to solve, your audience will automatically be more interested in seeing how your product helps. Using relatable scenarios, short stories, or data is a good way to illustrate the issue.
Understand the Audience
Pitching the same product to a customer and an investor looks very different. You should start creating every presentation by first asking yourself:
- Who is my audience?
- What do they care most about: cost, reliability, or efficiency?
- What objections might they have?
You should always tailor your language, examples, and level of detail according to your audience. While decision-makers would appreciate high-level benefits and ROI, technical users might want to understand how the product works in more detail.
Present Your Product as the Solution
After laying out the problem, it’s time to introduce your product as the ideal solution. The transition should feel natural and not in-your-face. Explain how your offering addresses the pain points you’ve talked about earlier. This section of the presentation should be simple and focused.
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Use Visuals More Than Text
Nobody wants to read blocks of text, trying to get to the point. It is estimated that 65% of people are visual learners, which means that they rely on images, graphs, and illustrations to understand what they’re looking at. However, while it’s important to include visuals in your presentation, you shouldn’t use too many of them. Keep the visuals clean and uncluttered, ensuring that they focus on key aspects of your product.
Build Credibility
It’s crucial to instill trust within your audience when pitching them a new product or service. If people aren’t reassured that your product doesn’t actually do what you’re claiming it to, you can’t hope for a good end result. This is where social proof comes in. You should share client testimonials and feedback, performance metrics, or case studies to support your claims. You can even include a little demo video showing how things work.
Tell a Story
If you manage to get your audience to connect with your product on an emotional level, you’ve won half the battle. This can be done by weaving storytelling into your presentation to show how the product fits into a broader narrative. You can do so by talking about the journey of a customer who struggled with a problem, found your product, and achieved success.
Include a Call to Action
Remember that every product presentation must have a purpose. Make sure you first understand what you want your audience to do. Do you want them to sign up for a trial or approve a budget? Do you want them to schedule a follow-up meeting or invite you for a demo? Including a strong call to action provides direction and momentum. Without it, your presentation might end on a passive note.
Conclusion
To present a product effectively, you need the right blend of strategy, communication, a set of presentation tools, and empathy. Focus on your audience’s needs and frame your product as a meaningful solution. Deliver your message with clarity and confidence to instill confidence and trust, and end your presentation on a positive note with a strong CTA. Doing all this ensures that your audience leaves with a clear understanding of what you’re offering, which may lead to sales.
