ID Branding

Take a look at their new stationery system:

ID Branding 01

From CA: “We needed to tell the story that things had changed at ID branding, and that brands don’t have just one monotonous voice, look or feel. Variable fonts within a constant design structure met both objectives. Business card fronts represent ID, and the backs represent individuals and their contributions. The system contains fundamentals of our philosophy: A brand should be a culture people join, and people, when they join that culture, should also affect that culture.”


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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