Jono Garrett: Frida von Fuchs Identity and Collateral

I’m absolutely loving this sophisticated and whimsical brand identity and collateral system developed by Jono Garrett for Frida von Fuchs, a Berlin-based design agency.

From Design Made in Germany:

Frida is a character who nobody ever sees, but she’s always looking out for your best interests. Like the name and logo suggests, she’s a bit a spectre—a hybrid of woman and fox.

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

Jono Garrett: Frida von Fuchs / on Design Work Life

via Design Made in Germany