lg2boutique: Fruits & Passions Packaging

Check out this new packaging project by lg2boutique for Fruits & Passion. The colorful, minimalist graphics just pop right off the package—love it.

Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.

Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design

Clients: Brigitte Roy, Séverine Mathé
Creative Director: Claude Auchu
Graphic Designer: Anne-Marie Clermont
Group Account Director: Catherine Lanctôt
Account Services: Johanna Lessard
Photography: Mathieu Lévesque
Print production: lg2fabrique


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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