I am loving the work that Minneapolis’s Little has developed for Fair State Brewing Cooperative, Minnesota’s first cooperative brewery.
As a co-op, the brewery is equally focused on producing perfectly crafted beer and building a strong community of members. Inspired by this passion, we are developing a unique brand position, naming, identity system, website, packaging and merchandise that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity beer”, which speaks to the unending connection between brewer and community and the joy to be found in a collective perspective. It’s bold, friendly and unique, just like Fair State beers.
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