Lotta Nieminen: Maeven Identity and Collateral

I’m loving the gorgeous identity and collateral that Lotta Nieminen developed for Maeven, a Brooklyn-based online clothing boutique. The color palette isn’t one I’d normally gravitate towards, but in this instance it absolutely works. And I love the diagonally folded “Thank-you” enclosure—it’s practical and visually interesting. I don’t know how many times I’ve ordered something online and received a package with a pile of loose papers thrown in the box. It’s small details like this that will make customers keep coming back.

via It’s Nice That


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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