Lotta Nieminen: Maeven Identity and Collateral

I’m loving the gorgeous identity and collateral that Lotta Nieminen developed for Maeven, a Brooklyn-based online clothing boutique. The color palette isn’t one I’d normally gravitate towards, but in this instance it absolutely works. And I love the diagonally folded “Thank-you” enclosure—it’s practical and visually interesting. I don’t know how many times I’ve ordered something online and received a package with a pile of loose papers thrown in the box. It’s small details like this that will make customers keep coming back.

via It’s Nice That