Naughtyfish: (Insiders) Identity

Here is yet another example of great work from Sydney-based Naughtyfish. This brand identity was developed for (Insiders), Sydney Opera House’s membership program.

The assignment was to evolve the (Insiders) identity to meet the changing focus of the program and to represent the shifting perceptions around the SOH brand – most importantly that the House should be experienced, not just admired. We positioned (Insiders) as a retail product, with greater focus on communicating the value proposition for members. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.