This mailer for high school sophomores and juniors was created by 160/90 for Loyola University Maryland. The images below are from the second mailer in a series of two, which was intended to avoid the typical college campus imagery, and instead address the immediate emotions this particular audience might feel during this stage in their lives. I’d say if I had received this as a high school sophomore, it would definitely have convinced me.
Take a look at this post on The Boomerang Table to learn more about the project and see quite a few more images from the entire project.
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