I just came across this Case Study about the rebranding of Martha Stewart. Written by Stephen Doyle of Doyle Partners, the article goes into enlightening detail about the thought process behind the new design. This type of insight always fascinates me, especially when the topic is one that I’m personally invested in.
Check out the complete article with more images right here, or in its original context, The Essential Principles of Graphic Design by Debbie Millman.
