Rebranding Martha Stewart

I just came across this Case Study about the rebranding of Martha Stewart. Written by Stephen Doyle of Doyle Partners, the article goes into enlightening detail about the thought process behind the new design. This type of insight always fascinates me, especially when the topic is one that I’m personally invested in.

Rebranding Martha Stewart

Check out the complete article with more images right here, or in its original context, The Essential Principles of Graphic Design by Debbie Millman.

Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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