Stranger & Stranger Wine Packaging

Feast your eyes on this impressive wine packaging from Stranger & Stranger.

Stranger & Stranger have teamed up with winemaker Truett Hurst and retailer Safeway to launch an innovation initiative aimed at spicing up the look of our wine shelves.

Stranger identified 22 niches and buying occasions that might benefit from enhanced packaging and developed a patented bottle sleeve that contains everything from quotes to recipes.

Kevin Shaw, Founder and Creative Director of Stranger:
“The idea came from our own No.13 pack. We created brands in a packaging format that stands out and adds value, interest and gifting opportunities. The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.

The best ideas are the simplest and we made them look striking and very individual. The launch range is just hitting the shelves and we’re developing new ideas every day.

I have to say that I applaud the way that Safeway have so enthusiastically embraced the idea. This is just the beginning. We’re going to see a lot more interesting ideas in the wine aisles this year.”

Free Fonts - Box with Fonts

Get a Free Font Every Week

Enter your email to receive a new FREE font every Friday.

Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

Leave a Reply

Your email address will not be published. Required fields are marked *