Editor’s Note: As learned through the comments, this project was actually the result of a group effort. The other designers who worked on The Good Store include: Victoria Herrera, Jessica Giboin, Ihan Huang and Lydia Muyadi.
As a student project, designer Fred Carriedo created extensive identity and packaging systems for The Good Store, a fictional shop associated with GOOD Magazine, that encompasses several product lines. The scope of work and level of quality is incredibly impressive for a professional project, let alone a student one. Be sure to check out the project page for quite a few more images of the work he developed.
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This was actually a group project! Here are the rest of the team members and their websites:)
Victoria Herrera (Team Leader) : http://www.victoria-herrera.com
Jessica Giboin : http://www.jessicagiboin.com
Ihan Huang : http://www.ihan-huang.com
Lydia Muyadi
Thanks Jessica! I will add these credits to the post.
Why is this article still falsely claiming Fred did all of this himself, with a small mention at the bottom of the other people? He had 1/5 to do with this! No mention of the art direction of the teacher, or school at all?
This is a FALSE article and should be changed immediately.
Hi Dawn, to put closure on this subject, this project derived from my site, it was not submitted by me to be feathered at DWL. How ever, the idea was my own and I did a lot of the work and it these are all my photography (it reflects the rest of the work on my site which was all done by me with the exception of “Confessions by Adobe”). This was the conclusion of a good project gone wrong by part of a couple team members who decided to exclude the rest of the team from the photo shoot images that everyone in the team participated in. I was then forced to shoot the work on my own to be part of my portfolio site. I did not mention that it was a group project only because that is what was decided by the other team members. I have participated in many group projects with great outcomes but this great collaboration was the only “bad crop” out of many successful colab project. Thanks for your concern Danw and do contact me regarding my participation in this project and to what extent. Thanks.