Student Work: Liz Cook: Pandora Rebrand

While at Chicago Portfolio School (where she graduated from this past fall), designer Liz Cook took on a rebrand of Pandora Internet Radio:

Refining the brand down to its core attributes, I developed an identity system that nods at the scientific process underlying the music recommendation service, and conveys the awe-inspiring feeling of discovery it elicits from users. Tasked with articulating the brand position and identity in an in-depth standards manual, I created a physical book and sleeve, mirroring a 12″ record album, which act as the analog compliment to the digital service.