While at Chicago Portfolio School (where she graduated from this past fall), designer Liz Cook took on a rebrand of Pandora Internet Radio:
Refining the brand down to its core attributes, I developed an identity system that nods at the scientific process underlying the music recommendation service, and conveys the awe-inspiring feeling of discovery it elicits from users. Tasked with articulating the brand position and identity in an in-depth standards manual, I created a physical book and sleeve, mirroring a 12″ record album, which act as the analog compliment to the digital service.
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