Student Work: Liz Cook: Pandora Rebrand

While at Chicago Portfolio School (where she graduated from this past fall), designer Liz Cook took on a rebrand of Pandora Internet Radio:

Refining the brand down to its core attributes, I developed an identity system that nods at the scientific process underlying the music recommendation service, and conveys the awe-inspiring feeling of discovery it elicits from users. Tasked with articulating the brand position and identity in an in-depth standards manual, I created a physical book and sleeve, mirroring a 12″ record album, which act as the analog compliment to the digital service.

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Courtney
Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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