Studio Beige: Goliath Sportswear Identity and Collateral

Check out Studio Beige‘s extensive branding project for Goliath Sportswear, which encompasses everything from identity to print to web to signage. Below is an overview of some of the visuals, but be sure to head over to their website or Behance for a closer look. I love their brief description of the project:

Eighty-Five years ago a shoemaker’s son had a most wonderful idea: creating a footwear brand that focuses on people that are passionate about details. Today, almost one hundred years later, we were asked to help the brand re-designing their identity. So without throwing away the old values and traditions, we’ve created a visual world that exudes the spirit of Attention to Detail.

via Branding Served


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

Articles: 4967