Israel-based studio The Art of Branding took it upon themselves to create Good Morning Sunshine, a project inspired by Simon Sinek’s mission:
The designers at TAB needed a reminder to start each day with why because they believe in a world where why you do something is more valued than what you do. When you choose to live your why (your purpose), you become awakened and over time can awaken others. Just like the sun. TAB decided to take Simon’s mission and make it their own by visualizing his popular Golden Circle theory and connecting it to the sun.
