Tom Jaeger recently completed a brand new identity for his design practice. Here’s a bit of info that describes his thinking:
Design with the ability to communicate efficiently, requires a methodical assessment of the status quo, along with the imaginative approach of a dedicated designer fired by a sincere passion for his projects. If a meaningful service, product or cause is met with these attributes — a project can turn into a gem. I chose to methodically shape these 5 terms (methodical, imaginative, dedicated, passionate and meaningful) into such gems for my own identity.
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