160over90: Yume Ume Branding and Collateral

Rolls n’ Bowls was a made-to-order Japanese kitchen based out of Gainesville, Florida in need of a new identity—they tasked 160over90 with the challenge. The team developed everything from the new name and identity—Yume Ume, which means “Delicious Dream” in Japanese—to various collateral, the website and advertising campaign. Each piece was developed under the umbrella of the concept, “Imagination is Edible”—love that. To see more, pay a visit to 160over90 or designer Kelly Dorsey’s portfolio, where you’ll find additional project details and information.

Creative Credits:
Agency: 160over90
Creative Director: Stephen Penning
Copywriter: Kyle Arango
Designer & Illustrator: Kelly Dorsey


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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