1983 Present: The Happy 8 Identity and Collateral

I’m loving this vibrant work by 1983 Present for The Happy 8, a chain of hotels in Malaysia.

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

The Happy 8 is a high-quality chain hotels brand of Malaysia. The brand is enlightened from the combination of Nanyang culture and art. Design inspired by vibrant colours in the local system, mysterious national symbols as well as inclusive multicultural. It re-interpreted national culture in an unique way,combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-points. Customers can experience a fabulous Nanyang culture and art. The hearts filled with joy mutual respect and culture mixture. Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion.

1983 Present: The Happy / on Design Work Life

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1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

1983 Present: The Happy / on Design Work Life

via Brand New

Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.