A Master of Her Brand

Everyone seems to be talking about the new Kate Spade collection right now. And as much as I love the clothes and accessories, I’m more impressed by the most recent iteration of the brand. It’s a difficult task to continually evolve your look and user experience while still remaining true toor, even better, further strengtheningyour brand. I’ve seen very few companies pull it off, but Kate Spade somehow gets it right every time.

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Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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