Adam&Co.: Fable Wines

This beautiful wine packaging was created by Adam&Co. for Fable Wines. The concept is based on the idea that wine is about storytelling, and each package design is inspired by a different South African fable.


  1. I love whine. I wish I knew more about how to pick the perfect bottle. I usually choose my wine based on the label. This post has sold me on Fable Wines. I love the branding, packaging, and focus on storytelling. Great idea!

  2. Hi there,
    I work for the owner of Fable Wines, and this is not the actual packaging. This is an initial concept that we did not use. We’d love if you would feature the final designs, which are based on the same concept and focus on storytelling. You can see them at

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