Anagrama: Cocolobo Identity and Packaging

Anagrama recently completed this playful, feminine identity, collateral and packaging for Cocolobo, a high-end women’s fashion boutique.

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Cocolobo is a high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense. For the naming, we played with the shop’s main patrons’ characteristic duality, in a catchy and fun play with words: “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf). The Cocolobo woman is not only feminine and sweet, but also independent, aggressive, sensuous and daring. The color palette also invests in this polarity, with black and white portraying the elegant, sober aspect of the brand and the red representing all that is feminine and chic.

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Courtney
Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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