Behind the Scenes

This has been all over design blogs lately, but in case you missed it, here is an inside look at the process behind the design of the Obama logo. I’m always fascinated by the processes that other designers go through as they work, so it was particularly interesting to me. Plus it’s fun to see the other options they discarded before they arrived at the final, overwhelmingly-successful mark.

Obama Logos

And another widely publicized article as of late is this interview conducted by Steven Heller with Sol Sender, the logo’s designer. Check it out.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

Articles: 4967