Charlotte, North Carolina-based agency birdsong gregory developed the brand for Sheffield & Sons as a memorable private label for Bloom Grocery’s angus beef program. The project involved everything from identity design to packaging and signage. Sophisticated design is starting to pop up more and more in grocery stores, but it still can be tough to find, so it’s nice to see an example in use for such widely used consumer products. You can check out quite a few more pieces from the program in their portfolio, so be sure to take a look.
