Student Work: Caleb Heisey: Folksaga Packaging

This awesome packaging series, Folksaga, was designed by by Caleb Heisey, who is currently pursuing an MFA at Tyler School of Art. Here’s a bit of background about the project:

Folksaga is a Swedish distillery of akvavit, a traditional scandinavian liquor flavored with ingredients such as caraway, anise, or ginger. The concept behind the project was to broaden akvavit’s appeal to an American market while maintaining its rich, nordic roots. Each bottle features a popular folk tale from Sweden. Ranging from murky mermaids to terrible trolls, these mythological characters are always up to no good — preying upon travelers lost in the wild. The project was art directed by Paul Kepple of Headcase Design.

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