Design Ranch: Unforked Branding

By way of Laura Berglund’s portfolio I found this super fun restaurant branding project by Design Ranch, where she is currently employed. Here’s the deal:

Restaurant owner Jim Sheridan was looking for a brand that spoke to his new restaurant concept of fast-fresh, organic, chef-inspired street food– that’s still affordable. Thus, Unforked was born, undoing what people think they know about food. It can be healthy and high quality, without compromising price!

Design Credits:
Design Firm: Design Ranch
Graphic Designer: Laura Berglund
Art direction: Ingred Sidie & Michelle Sonderegger
Copywriting: Claire Gude
Client: Jim Sheridan, Sheridan’s Frozen Custard


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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