Franklyn: Betaworks Identity and Collateral

Brooklyn-based studio Franklyn?recently completed a rebrand for Betaworks,?who builds and invests in companies and products in the digital realm.

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Part startup factory and part venture capital firm, Betaworks wanted to root its new identity in tech history. With Charles Babbage?s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer. Utilizing elements of this new typeface, we constructed a provocative logo that has sparked a lot of discussion.

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

Franklyn: Betaworks / on Design Work Life

For more, be sure to check out the insightful write-up on Medium about the process.

Franklyn: Betaworks / on Design Work Life

via the Art Directors Club

Courtney
Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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