Fuzzco: Ruell and Ray Denim Identity

Here is yet another excellent project from the folks at Fuzzco, the identity and collateral design for Ruell and Ray Denim. I absolutely love the hand-lettered, hand-drawn feel of the type and illustrations. Plus the level of interest and variation they’ve achieved with only one color is pretty darn impressive. Here’s a bit of background from the designers themselves:

Ruell & Ray’s Deadstock Denim encourages the indestructible bond between people and jeans by using high quality selvage denim to construct jeans that are exclusive, durable, and most of all, comfortable. Ruell & Ray’s devotion to local and quality-driven manufacturing allows one to sit comfortably with both pants and morals. The inspiration comes from the brand founder’s family tree. Ruell Cook was a cotton farmer and Ray Harrison was an Air Force pilot. Both are her grandparents and the brand’s inspiration comes from their lives. The jeans are ONE OF A KIND & FOREVER.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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