Inspiring Instagramers: fatmumslim

Username: fatmumslim
Name: Chantelle Ellem
Info: Creator of the Photo A Day challenges. Blogger. Photo-taker.

Chantelle Ellum is an Australian blogger who likes to: eat cake, laugh, sing (badly), explore, dream big, shop + take photos of clouds. Her Instagram feed, fatmumslim, follows her philosophy of “living life inspired” and is full of cheery family photos and beachy landscapes. But she is perhaps most well known for her Photo-A-Day challenges, which she started in January of 2012.

If you’re unfamiliar with the Photo-A-Day challenges, playing along is simple. Just grab your phone and take a photo using the daily prompts. Each number corresponds to the day of the month. You can take the prompt literally, or get as creative as you want. After you take your pic, you can share on all your social media platforms using the hashtag #FMSphotoaday. There is a also a Facebook group set up for the photo-a-day lovers – it’s a great community for photography lovers!

As part of the Photo-A-Day challenges, Chantelle has come up with the “Fab Four.” At the end of each day she personally goes though all the submissions and shares her top four entries on Instagram. And considering she has over 85k followers, it’s a great way to try to get some exposure. She also has her Facebook group admins share a number of photos with the community daily.

I highly recommend following fatmumslim and participating. It’s a great way to look for inspiration, showcase your creativity and get social with other Instagramers.


I like to say that I’m a designer by day, blogger by night and photographer on the side. I started my career in package design before going into advertising, then B2B communications, a small stint back into packaging and I now work for a large digital agency. I am so lucky to get to do what I love every day, but I am always looking for creative outlets. My blog, Girly Obsessions, allows me to design something that represents me – my aesthetic and my obsessive personality! I love taking and editing photos, and am slightly addicted to Instagram and Lightroom. I also love to travel and explore. I love to bake. And most importantly, I just love to think creatively.

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