Here’s a great identity system developed by Knoed for Oven, a company that makes early-stage investments in technology startups. A bit about the design and concept from Knoed:
The name Oven refers to the preparation and cooking of good ideas. The logo was inspired by an electric coil and the hand-drawn illustrations stem from the “the napkin sketch”—the first point of conception for many ideas.
Love it. Look the simpleness of it…plus, you can never go wrong with a red/black/white combo.