Knoed Creative: Oven Branding

Here’s a great identity system developed by Knoed for Oven, a company that makes early-stage investments in technology startups. A bit about the design and concept from Knoed:

The name Oven refers to the preparation and cooking of good ideas. The logo was inspired by an electric coil and the hand-drawn illustrations stem from the “the napkin sketch”—the first point of conception for many ideas.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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