Pentagram: Jazz at Lincoln Center Brand Refresh

Paula Scher’s team at Pentagram recently completed a brand refresh of their iconic identity for Jazz at Lincoln Center. The update encompassed changes to the name—removing “at lincoln center”—logo, print materials and signage, and included the addition of a custom typeface called Jelly Roll (after the legendary jazz pianist Jelly Roll Morton.)

Be sure to check out the post on Pentagram’s blog which outlines quite a few details about the project and reveals several more images of the work.

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Creative Credits:
Pentagram Project Team: Paula Scher, partner-in-charge and designer; Kayla Jang, designer.
Jelly Roll font designed with Jeremy Mickel, adapted from House Industries’ Neutraface 2.
2013-2014 season campaign: designed by Luis Bravo, Maya Sariahmed, Mike Tully, Casey Walter, and Ho-Mui Wong at Jazz at Lincoln Center.
Portrait photography:Whit Lane and Marylene Mey.

Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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