Sculptivate

I’m one of those people operating under the assumption that there are very few truly unique ideas out there. Everything, to some extent, has been done. However, I know I certainly haven’t seen this before. In order to create the identity for Sculptivate, UK-based design firm ROOT took the unique approach of pushing PlayDoh through a stencil. And the result is colorful, playful and one-of-a-kind.