SB Studio: The Brink Identity and Collateral

Check out this identity developed by SB Studio for The Brink, which is a dry bar in the UK. I absolutely love the punchy graphics and the degree of interest they’ve established using only two colors.

Inventing a brand that has a voice, one with style, swagger and a wry smile. One that would engage anyone in the city — not just those recovering from addiction. The Brink is Liverpool’s first dry bar. Formed by Action on Addiction, its fundamental aim was to create a place where those recovering from addiction can go and socialise, attend events, or just hang out — without the temptation of anything stronger than coffee.

The brief was to build a lively, celebratory, positive brand. No earnest messaging about the dangers of addiction or the joys of sobriety, instead, a brand with energy. In its visual and verbal identity, it doesn’t dwell on the ‘dry’ aspect, but includes it as an element within a much broader, richer personality.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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