Sense: Oblica Catalogue

Bask in the warming glow of beautiful design found in this catalogue for Oblica fireplaces created by Sense, a creative agency based in Melbourne, Australia.

In making collateral for such unique products as Oblica’s fireplaces, Sense did a masterful job of designing around the beautiful, already-design-forward products by creating a rich, complementary experience of texture and feeling through both visual and tactile measures. The warmth of this experience is met with industrial practicality as the catalogue is modular to allow for growth in Oblica’s line. Sense: Oblica Catalogue / on Design Work Life Sense on their material choices:

In collaboration with photographer Armelle Habib and stylists Jacqui Moore and Julia Green we created rich visual stories we created a textural experience across the catalogue itself, employing a number of paper types, weights and feels. The raw grey boxboard covers rest against the impeccably-printed inserts and brochure, on Notturno and Knight Vellum paper respectively, all bound together with a brightly coloured rubber x-band for a finish that is both style-conscious and functional.

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Garth

Garth

<p>Garth is a do-it-all digital marketer/designer born and raised in the “City of Destiny,” Tacoma, Washington. He lives in Seattle, has a beard, enjoys pizza and coffee (not together) and tries to spread as much positivity as he can. He's at his best in a light, collaborative environment; he's at my worst when losing at Scrabble. Above all, he's always looking for ways to grow his brain.</p> <p>Formerly the community manager for <a href="http://smile.amazon.com" target="_blank">AmazonSmile</a> and digital marketing manager at <a href="http://www.drysoda.com" target="_blank">DRY Soda</a>; he can now be found doing freelance graphic design, social media and marketing consultation.</p>