Son&Sons: Gagen MacDonald Identity

I recently stumbled upon the work of Son&Sons, a New York-based studio. They have a great portfolio, but I was particularly drawn to their work for Gagen MacDonald, “a strategy execution firm specializing in employee engagement, culture change and leadership development.” Son&Sons helped the company redefine their brand to better connect with their audience through a visual identity that expresses their “heritage of partnership and dedication companioned with their leadership and innovation.”

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Courtney

Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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